ASANA – 2024Sales Kickoff
The briefEstablish the event identity for Asana’s first-ever global Sales Kickoff with 3 days of programming and 600+ attendees
To play up the event theme, Win Big, we considered how the creative could reinforce big, dial up the playfulness, and nod to the event location in Florida.
To further the theme, we created a motion language with shape-shifting type that grew both vertically and horizontally.
To add emphasis to transitional moments of the keynote, we created a package of animations – some featuring Asana’s lovable celebration creatures – while others as 3D renderings. We wanted the animation style to range from upbeat to ambient so we could pair them with various moments in the keynote.
ROLEArt direction, design
DELIVERABLESEvent identity, keynote, signage & environment, show graphics
CREDITSNick Levesque – creative direction
Hazel Wong – design
Teresa Yang – motion design
Sue Chen – production
Julie Campbell – presentation design
Regina Mullen – copywriting
