NERDWALLET – 2021Content Reimagined
The briefReimagine three NerdWallet content experiences by bringing brand and experiential design to the forefront
Initially, this project began as a brand stretch initiative. However, it evolved into a high-visibility ask to inspire the company, incite dialogue around the kinds of experiences we wanted to provide our users, and how brand can infuse the product experience in unexpected ways.
BRANDING RATIONALESince this was a design vision exercise, we had the freedom to choose any visual elements that would best tell our story. We wanted to shake things up in a space where slow-moving technology and heavy financial jargon often define financial institutions and products. We were inspired by the mix of nostalgic imagery and bold pops of color and how that blend can bring a more human touch to personal finance.
Articles
For long-format articles, our goal was to make the content more digestible, interactive, and personalize the experience so users could find the right information to benefit their specific money goals.
Calculators
For the mortgage calculator, our goal was to enhance the information hierarchy by making the most critical data more prominent on the page. We also aimed to feature supplemental content that could support user education, such as the NerdWallet podcast, article hubs, and other relevant resources.
Hubs
For the hub pages, our objective was to organize content in a more approachable manner, addressing user questions related to significant life moments. We also aimed to introduce interactive features such as bookmarking and keyword search functionality.
ROLEArt direction, design
DELIVERABLESPrototypes, imagery system, all-hands presentation
CREDITSNatalie Cowan – brand design
Taylor Higashi – product design
Robin Juan – design manager
Rob Nikzad – creative direction
Jeff Mahacek – head of design