ASANA – 2023Anatomy of Work
The briefCreate an Asana trends report with key findings from 10k global knowledge workers about what’s working—and what's not—across businesses today
Instead of adhering to a specific visual theme like we did in previous years, we recommended a magazine style approach that could marry all of the Asana brand elements (like illustration, layout, and photography) to present our data in a fresh and innovative way.
We built a mini version of the report and created stop motion assets for the organic social promotion.
To lean into the anatomy motif, I paired traditional work objects with figure captions (reminiscent of those found in education textbooks). Most of the items I sourced and photographed myself in our in-house studio.
ROLEArt direction, design
DELIVERABLESReport, website, social
CREDITSNick Levesque – creative direction
Abheeth Salgado – web design
Teresa Yang – motion design
Regina Mullen – copywriting
Emily Ann Epstein – head of editorial
Nick Lucchesi – executive editor
